Paper #197
Drivers and Barriers to Residential Rooftop PV Adoption in the UAE: A Qualitative Interview Study
Presenting author: Haya AlJaghoub
Session: I10
Abstract
Residential rooftop photovoltaic (PV) systems can support the UAE's transition toward sustainable energy, but their adoption depends strongly on residents' perceptions and readiness. This exploratory qualitative study examines the factors shaping UAE residents' willingness to adopt rooftop PV through semi-structured interviews with four purposively selected participants representing diverse ages, genders, and income levels. Transcripts were analyzed using word-frequency, Classical Content, thematic, and sentiment analysis. Four themes emerged: economic considerations, technical performance and reliability, structural and residential constraints, and adoption enablers. Upfront costs, financing, maintenance, and provider trust were key concerns, while long-term savings, environmental benefits, social influence, and government support encouraged adoption, with priorities varying by income group. Despite these concerns, sentiment analysis revealed consistently positive attitudes toward rooftop PV across all participants. Although the small sample limits generalizability, these preliminary findings can help UAE policymakers and PV providers design targeted financial incentives, reliability assurances, and awareness campaigns to support residential PV adoption.